Research

Don't take our word for it.Research for yourself.

01
Nutrition & food

Nutrient decline in garden crops, 1950 to 1999

Davis DR, Epp MD, Riordan HD. Changes in USDA food composition data for 43 garden crops, 1950 to 1999. Journal of the American College of Nutrition, 2004; 23(6):669–682. PMID 15637215.

Researchers at the University of Texas compared USDA food-composition tables from 1950 and 1999 for 43 garden crops, mostly vegetables, across 13 nutrients. As a group, the foods showed reliable declines in six of them: protein, calcium, phosphorus, iron, riboflavin and vitamin C. Median declines ran from 6% to 38% depending on the nutrient.

The authors attribute much of the drop to a "dilution effect": crops bred for yield and fast growth carry proportionally less mineral and vitamin content.

Where we use itThe carrot line and the 6–38% figure in "What changed?"
02
Nutrition & food · 2026 update

Hollow Harvests: the decline hasn't stopped

Deep Science Ventures with The Mark Leonard Trust. Hollow Harvests: Rebuilding the Nutritional Value of Crops in an Age of Abundant Calories. Industry report, 2026.

Deep Science Ventures is a London-based venture builder that recruits scientists to start companies around large global problems, including agriculture. Hollow Harvests pulls together existing research on crop nutrition and concludes that "decades of breeding and farming for yield have left many crops with 20 to 50% less of several key nutrients."

The report also warns that rising CO2 and degraded soils threaten to push nutrient levels down further, and gives a plain example of what that means: "A carrot with half the potassium means eating twice as many carrots to get the same benefit." It is a synthesis of earlier studies, not a new laboratory study, and was not published in a peer-reviewed journal.

Where we use itThe 2026 update under the carrot line in "What changed?"
03
Nutrition & food

Zinc, iron and protein in modern wheat

Devkota M, Sileshi GW, Senthilkumar K, et al. Grain zinc, iron and protein concentrations of contemporary wheat cultivars fall short of targets for human health. Nature Food, 2026. DOI 10.1038/s43016-026-01314-3.

An analysis of wheat cultivars released since the 1960s found that grain zinc, iron and protein concentrations have declined. Only 28.5% of released bread-wheat cultivars met the zinc target set for human health.

The authors conclude that combining agronomic and genetic biofortification is needed to raise grain nutrient levels.

Where we use itThe 28.5% figure in "What changed?"
04
Collagen

Type X collagen and joint cartilage

Shen G. The role of type X collagen in facilitating and regulating endochondral ossification of articular cartilage. Orthodontics & Craniofacial Research, 2005. PMID 15667640.

Type X is a short-chain collagen produced by hypertrophic chondrocytes, the cells that drive cartilage's transition to bone. The review describes how Type X helps regulate matrix mineralization and organizes the cartilage matrix during endochondral ossification, and treats it as a marker of new bone formation in articular cartilage.

In mouse studies, animals lacking the Type X gene showed defects in mineralization and a compressed growth plate.

Where we use itPanel 02, "The collagen difference: 23.57% Type X"

Additional Resources

  • Liang CW et al., 2024. "Efficacy and safety of collagen derivatives for osteoarthritis: A trial sequential meta-analysis." Osteoarthritis and Cartilage 32(5):574–584. 35 trials, 3,165 patients: collagen reduced joint pain and improved function vs placebo, with no increase in side effects. PubMed 38218227 ↗
  • Lugo JP et al., 2016. "Efficacy and tolerability of an undenatured type II collagen supplement in modulating knee osteoarthritis symptoms." Nutrition Journal 15:14. 191 adults, 180 days: improved knee scores vs placebo and vs glucosamine plus chondroitin. PubMed 26822714 ↗
  • Zdzieblik D et al., 2021. "The Influence of Specific Bioactive Collagen Peptides on Knee Joint Discomfort in Young Physically Active Adults." Nutrients 13(2):523. 180 active adults, 5 g/day for 12 weeks: less activity-related knee pain vs placebo. PubMed 33562729 ↗
  • Zdzieblik D et al., 2017. "Improvement of activity-related knee joint discomfort following supplementation of specific collagen peptides." Applied Physiology, Nutrition and Metabolism 42(6):588–595. 139 athletes, 5 g/day for 12 weeks: less pain during activity. PubMed 28177710 ↗
  • Ruff KJ et al., 2009. "Eggshell membrane in the treatment of pain and stiffness from osteoarthritis of the knee." Clinical Rheumatology 28(8):907–914. Placebo-controlled trial of eggshell membrane (a source of collagen types I, V and X): reduced knee pain and stiffness at 8 weeks. PubMed 19340512 ↗
  • Khatri M et al., 2021. "The effects of collagen peptide supplementation on body composition, collagen synthesis, and recovery from joint injury and exercise: a systematic review." Amino Acids 53(10):1493–1506. 15 trials: 5–15 g/day improved joint function and pain, and "it may take ≥3 months to realise the benefits." PubMed 34491424 ↗
  • García-Coronado JM et al., 2019. "Effect of collagen supplementation on osteoarthritis symptoms: a meta-analysis of randomized placebo-controlled trials." International Orthopaedics 43(3):531–538. Pooled trials showed improved total symptom and stiffness scores. PubMed 30368550 ↗
  • Bakilan F et al., 2016. "Effects of Native Type II Collagen Treatment on Knee Osteoarthritis: A Randomized Controlled Trial." Eurasian Journal of Medicine 48(2):95–101. Small trial of native type II collagen added to standard pain relief. PubMed 27551171 ↗
  • EFSA NDA Panel, 2011. "Scientific Opinion on the substantiation of a health claim related to collagen hydrolysate and maintenance of joints." EFSA Journal 9(7):2291. The European regulator's review of a 10 g/day joint claim. DOI 10.2903/j.efsa.2011.2291 ↗
05
Collagen

Collagen for bone, muscle, tendon and sleep

Controlled trials and reviews that tested collagen peptides on bone density, strength, tendons and recovery, plus one trial on sleep. Each listing below gives the study design and what it found.

Where we use it"Increased strength" and "Improved sleep" in the 90-Day Challenge results

Additional Resources

  • König D et al., 2018. "Specific Collagen Peptides Improve Bone Mineral Density and Bone Markers in Postmenopausal Women." Nutrients 10(1):97. 131 postmenopausal women, 5 g/day for 12 months: improved bone mineral density at the spine and femoral neck vs placebo, no exercise required. PubMed 29337906 ↗
  • Bischof K et al., 2024. "Impact of Collagen Peptide Supplementation in Combination with Long-Term Physical Training on Strength, Musculotendinous Remodeling, Functional Recovery, and Body Composition." Sports Medicine 54(11):2865–2888. 19 trials, 768 participants: collagen with training increased fat-free mass and tendon size. PubMed 39060741 ↗
  • Zdzieblik D et al., 2015. "Collagen peptide supplementation in combination with resistance training improves body composition and increases muscle strength in elderly sarcopenic men." British Journal of Nutrition 114(8):1237–1245. 53 men averaging 72 years, 15 g/day with training for 12 weeks. PubMed 26353786 ↗
  • Dressler P et al., 2018. "Improvement of Functional Ankle Properties Following Supplementation with Specific Collagen Peptides in Athletes with Chronic Ankle Instability." Journal of Sports Science and Medicine 17(2):298–304. 50 athletes, 5 g/day with home exercise for 6 months: better reported ankle function and fewer sprains at follow-up. PubMed 29769831 ↗
  • Praet SFE et al., 2019. "Oral Supplementation of Specific Collagen Peptides Combined with Calf-Strengthening Exercises Enhances Function and Reduces Pain in Achilles Tendinopathy Patients." Nutrients 11(1):76. 20 patients, 5 g/day with daily calf exercises for 6 months. PubMed 30609761 ↗
  • Miyamoto N et al., 2025. "Collagen Peptide Supplementation Enhances Muscle-Tendon Stiffness and Explosive Strength: A 16-wk Randomized Controlled Trial." Medicine & Science in Sports & Exercise 57(12):2877–2886. 50 sedentary men, 10 g/day, no training: stiffer muscle-tendon units and faster force development. PubMed 40623147 ↗
  • Kirmse M et al., 2024. "Collagen Peptide Supplementation and Musculoskeletal Performance: A Systematic Review and Meta-Analysis." Deutsche Zeitschrift für Sportmedizin 75:179–188. 9 trials pooled on strength with exercise. DOI 10.5960/dzsm.2024.605 ↗
  • Oikawa SY et al., 2020. "Whey protein but not collagen peptides stimulate acute and longer-term muscle protein synthesis with and without resistance exercise in healthy older women." The American Journal of Clinical Nutrition 111(3):708–718. PubMed 31919527 ↗
  • Holwerda AM, van Loon LJC, 2022. "The impact of collagen protein ingestion on musculoskeletal connective tissue remodeling: a narrative review." Nutrition Reviews 80(6):1497–1514. Independent review of collagen and connective tissue. PubMed 34605901 ↗
  • Thomas C et al., 2024. "Collagen peptide supplementation before bedtime reduces sleep fragmentation and improves cognitive function in physically active males with sleep complaints." European Journal of Nutrition 63(1):323–335. 15 g before bed: fewer night-time awakenings. DOI 10.1007/s00394-023-03267-w ↗
06
Collagen

Collagen peptides and knee pain: a 180-day trial

Park SY et al. Efficacy and safety of low-molecular-weight collagen peptides in knee osteoarthritis: a randomized, double-blind, placebo-controlled trial. Frontiers in Nutrition, 2025. DOI 10.3389/fnut.2025.1644899.

A randomized, double-blind, placebo-controlled trial in adults with early knee osteoarthritis. Over 180 days, the collagen-peptide group reported less knee pain and better joint function than the placebo group.

Where we use itPanel 02, "The collagen difference"
07
Collagen

Collagen for brain repair

Ucar B, Humpel C. Collagen for brain repair: therapeutic perspectives. Neural Regeneration Research, 2018; 13(4):595–598. PMID 29722301.

A review of collagen as a biomaterial for the central nervous system. The authors describe collagen used to form injectable scaffolds and microspheres that release therapeutic factors locally in conditions such as Alzheimer's and Parkinson's, encapsulate stem cells, and fill injury sites to support nerve growth.

In the "Biomaterials and Brain Repair" section, they note that Collagen IV makes up about half of the basement membrane of the brain's blood vessels and is considered a candidate biomaterial. The review covers collagen placed directly into brain tissue, not collagen taken by mouth.

Where we use itPanel 03, "Collagen IV. Try to find it in anybody else's collagen."
08
Collagen

Collagen peptides and hippocampal neurogenesis

Kakoi C, Udo H, Matsukawa T, Ohnuki K. Collagen peptides enhance hippocampal neurogenesis and reduce anxiety related behavior in mice. Biomedical Research (Tokyo), 2012; 33(5):273–279.

Researchers fed hydrolyzed collagen peptides to mice and measured new cell growth in the hippocampus, the brain region involved in learning and memory. The collagen hydrolysate promoted neurogenesis there and reduced anxiety-related behavior.

Follow-up work pointed to a specific collagen dipeptide, prolyl-hydroxyproline, which was detected in cerebrospinal fluid after oral collagen and increased growth of hippocampal progenitor cells in mice. These are preclinical (animal) studies.

Where we use itSupporting research for panel 03
09
Collagen

Oral collagen for skin aging

Al-Atif H. Collagen supplements for aging and wrinkles: a paradigm shift in the fields of dermatology and cosmetics. Dermatology Practical & Conceptual, 2022; 12(1):e2022018. PMID 35223163.

A review that screened 820 citations and included 12 studies published from 2010 to 2020. All of the human studies were randomized controlled trials, mostly in women aged 35 to 65, using 2.5 g to 10 g of oral collagen daily for 8 to 12 weeks.

The review concludes that oral collagen improved skin elasticity, turgor and hydration and reduced wrinkling and roughness, with no adverse effects reported in any trial. The author notes that doses and collagen types varied and calls for larger, longer trials.

Additional Resources

  • Pu SY et al., 2023. "Effects of Oral Collagen for Skin Anti-Aging: A Systematic Review and Meta-Analysis." Nutrients 15(9):2080. 26 trials, 1,721 participants: improved skin hydration and elasticity. PubMed 37432180 ↗
  • de Miranda RB et al., 2021. "Effects of hydrolyzed collagen supplementation on skin aging: a systematic review and meta-analysis." International Journal of Dermatology 60(12):1449–1461. 19 double-blind trials, 1,125 participants: better hydration, elasticity and wrinkles; authors conclude 90 days of intake is effective. PubMed 33742704 ↗
  • Proksch E et al., 2014. "Oral supplementation of specific collagen peptides has beneficial effects on human skin physiology." Skin Pharmacology and Physiology 27(1):47–55. 69 women, 2.5 g/day for 8 weeks: improved skin elasticity. PubMed 23949208 ↗
  • Proksch E et al., 2014. "Oral intake of specific bioactive collagen peptides reduces skin wrinkles and increases dermal matrix synthesis." Skin Pharmacology and Physiology 27(3):113–119. 114 women, 2.5 g/day for 8 weeks: eye-wrinkle volume down 20% vs placebo. PubMed 24401291 ↗
  • Asserin J et al., 2015. "The effect of oral collagen peptide supplementation on skin moisture and the dermal collagen network." Journal of Cosmetic Dermatology 14(4):291–301. 10 g/day: increased skin hydration at 8 weeks and dermal collagen density sustained to 12 weeks. PubMed 26362110 ↗
  • Hexsel D et al., 2017. "Oral supplementation with specific bioactive collagen peptides improves nail growth and reduces symptoms of brittle nails." Journal of Cosmetic Dermatology 16(4):520–526. Open-label study, 24 weeks: nail growth up 12%, broken nails down 42%. PubMed 28786550 ↗
  • Reilly DM et al., 2024. "A Clinical Trial Shows Improvement in Skin Collagen, Hydration, Elasticity, Wrinkles, Scalp, and Hair Condition following 12-Week Oral Intake of a Supplement Containing Hydrolysed Collagen." Dermatology Research and Practice 2024:8752787. 130 adults, 12 weeks of marine collagen. PubMed 39021368 ↗
  • Myung SK, Park Y, 2025. "Effects of Collagen Supplements on Skin Aging: A Systematic Review and Meta-Analysis of Randomized Controlled Trials." The American Journal of Medicine. 23 trials, 1,474 participants, analysed by funding source and study quality. PubMed 40324552 ↗
  • Shing V et al., 2025. "Benefits and risks of hair, skin, and nail supplements in older adults." International Journal of Women's Dermatology 11(4):e236. Independent review: "Collagen use can potentially improve brittle nails." PubMed 41278416 ↗
10
Collagen

Oral collagen and skin: time matters more than dose

Batool A et al. Oral Collagen Peptides and Skin Rejuvenation: A Systematic Review and an Updated Meta-Analysis of Randomized Controlled Trials. Journal of Cosmetic Dermatology, 2026. DOI 10.1111/jocd.71041.

An updated meta-analysis of randomized controlled trials on oral collagen peptides and skin. The authors report that efficacy "appeared predominantly time-dependent rather than dose-dependent": meta-regression found no significant link between daily dose and improvement, and duration of intake was the only consistent predictor of benefit.

Where we use itThe 90-Day Challenge: "with collagen, time matters more than dose"
11
Bioflavonoids

Sea buckthorn: flavonoids and vitamins

Open-access reviews of the bioactive compounds, phytochemistry and pharmacology of sea buckthorn (Hippophae rhamnoides L.).

Sea buckthorn berries and leaves are among the most flavonoid-dense plants studied, with more than 60 flavonoids identified. The most abundant are isorhamnetin and quercetin, followed by kaempferol. Researchers report flavonoid levels several times higher than in other high-flavonoid plants such as hawthorn and blueberry.

The plant also carries vitamins A, B1, B12, C, E and K. One review notes that sea buckthorn juice blocked the body's formation of N-nitroso compounds more effectively than ascorbic acid.

Where we use itPanel 05, "Real bioflavonoids. Not synthesized ascorbic acid."

Additional Resources

  • National Institutes of Health, Office of Dietary Supplements. "Vitamin C --- Fact Sheet for Health Professionals." "Vitamin C is required for the biosynthesis of collagen." ods.od.nih.gov ↗
  • Linus Pauling Institute, Oregon State University. "Vitamin C: Supplemental Forms." Review of the human studies on vitamin C forms and bioflavonoids. lpi.oregonstate.edu ↗
  • Carr AC et al., 2013. "A randomized steady-state bioavailability study of synthetic versus natural (kiwifruit-derived) vitamin C." Nutrients 5(9):3684–3695. DOI 10.3390/nu5093684 ↗
  • Shaw G et al., 2017. "Vitamin C-enriched gelatin supplementation before intermittent activity augments collagen synthesis." The American Journal of Clinical Nutrition 105(1):136–143. 15 g of gelatin with vitamin C before exercise doubled a marker of collagen production. PubMed 27852613 ↗
12
Sweeteners

Sucralose-6-acetate and DNA damage

Schiffman SS et al. Toxicological and pharmacokinetic properties of sucralose-6-acetate and its parent sucralose: in vitro screening assays. Journal of Toxicology and Environmental Health, Part B, May 29, 2023.

An NC State and UNC Chapel Hill team found that sucralose-6-acetate, a chemical formed when sucralose is digested and also present in trace amounts in the sweetener itself, is genotoxic: it breaks up DNA. The team exposed human blood cells to the compound in the lab and monitored them for markers of genetic damage.

The lead author noted that the trace amount in a single sucralose-sweetened drink exceeds the European Food Safety Authority's threshold for genotoxic substances. The compound also increased the activity of genes linked to inflammation, oxidative stress and cancer.

Where we use it"No DNA-damaging sucralose" and panel 06
13
Packaging

Granular segregation: why we don't ship in tubs

Jiongyi P et al. Experimental study of particle size segregation in 2D granular materials under vertical vibrations. EPJ Web of Conferences, 2017. · Kumaran V. Brazil nut effect and excluded volume attraction in vibrofluidized granular mixtures. Physical Review E, 2005; 72:021305.

When a mixture of particles is shaken, it doesn't stay mixed. The particles sort themselves, a process physicists call granular segregation, or the "Brazil nut effect" after the way the largest nuts end up on top of a shaken can.

In experiments on vertically shaken mixtures, the larger particles rose to the top whenever segregation occurred, and the strength of the vibration was a main factor. A tub of mixed collagen powder is shaken from the factory to the truck to your door.

Where we use itPanel 04, "Why we will never sell you a tub," and the Compare page
14
Healthcare system

U.S. health expenditure

Centers for Medicare & Medicaid Services, National Health Expenditure Accounts.

The federal government's official accounting of what the U.S. spends on health care each year, with projections forward.

Where we use itThe $5.3 trillion figure (2024) and the $6 trillion projection
15
Healthcare system

U.S. healthcare employment

U.S. Bureau of Labor Statistics, Current Employment Statistics.

Monthly federal survey data on U.S. employment by industry, including health care.

Where we use itThe 17 million / 18% of the workforce figure
16
Healthcare system

Growth in hip and knee replacement surgery

American Joint Replacement Registry (AJRR), American Academy of Orthopaedic Surgeons. 2025 Annual Report.

The national registry's 2025 report covers more than 4.4 million hip and knee arthroplasty procedures. The AAOS reports this is an 8.8% increase over the previous year.

Where we use itThe +8.8% figure in "What changed?"

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